Pedal Down Promotions to be featured at Luxemburg Racing Show

(PEDAL DOWN PROMOTIONS) January 15, 2018 – As the clock ticks steadily closer to the start of the 2018 racing season, Pedal Down Promotions is primed to shift its efforts into high gear with a major presence at the third annual Luxemburg Racing Show Saturday, Jan. 27 at the Exposition Building located at the Kewaunee County Fairgrounds in Luxemburg.

Pedal Down Promotions will join a host of racing teams, tracks and equipment suppliers on hand during the vendor show, which is set to run from 9 a.m. to 3 p.m.

The Pedal Down Promotions table will feature a selection of promotional materials for racing teams, including sponsor signs, photo cards and framed feature articles, as well as details about PDP’s press release and public relations packages aimed at assisting racing teams and tracks in connecting with targeted audiences throughout the upcoming 2018 racing season.

In addition, Pedal Down Promotions owner Jeff Pederson will be a featured presenter at a sponsorship seminar set to begin at noon in the classroom located within the Expo building. The seminar is free of charge with an admission ticket.

Pederson, who handles the public relations and race reporting duties for Plymouth Dirt Track Racing in Plymouth, heads up the public relations and marketing effort for Midwest Sprint Car Association 360 sprint car driver Paul Pokorski of West Bend, serves as a contributing writer for Full Throttle Magazine and is the racing correspondent for the WHBL 1330 radio website in Sheboygan, will offer tips and strategies for racing teams seeking ways to attract sponsors and expand their fan base.

He will also impart advice on how race teams can reach new fans through various promotional strategies related to digital marketing, printed materials and involvement in community events. In addition, Pederson’s presentation will feature an overview of social media dos and don’ts, which internet-savvy race teams will not want to miss.

Pederson will be joined by local racing author and Wisconsin International Raceway Public Relations Director Joe Verdegan, who will offer his own insights on marketing the sport of racing to potential sponsors.

Pederson is also making a special raffle prize package available to sponsorship seminar attendees, which includes a Pedal Down Promotions t-shirt, hat and $50 gift certificate toward any PDP product or service.

“This will be the first time that I have attended the Luxemburg Racing Show, and I am really looking forward to it,” Pederson said. “I’ve heard great things about the show and I think the sponsorship seminar will be a lot of fun and provide some good tips for racers to use when they are seeking sponsors and looking to promote their racing efforts and grow their fan base during the upcoming season.”

The show, which drew nearly 500 people in 2017, allows racers to buy/sell or trade new or used race parts, equipment and supplies. The heated expo building, located on the east end of the fairgrounds, provides ample space for tables, booths and exhibits.

Parking is free with food and beverages prepared and sold by the FFA Algoma Alumni. Adult admission is $3 (including vendors). Kids 12 and under are admitted free.

All up-to-date information regarding the show, including new vendors who sign up, will be released through the “Luxemburg Racing Show” Facebook page.



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